Care Home Intelligence Report
Comprehensive Analysis & Market Intelligence
Report Generated
December 2024
Comprehensive Analysis & Market Intelligence
Report Generated
December 2024
Address: 42 Riverside Gardens, Cheltenham, GL50 2AB
Beds: 45 (93.3% occupancy)
Staff: 67 employees
CQC Rating: Good (Outstanding for Caring)
Annual Turnover: £2,245,678
Net Profit: £293,755
Staff Turnover: 18.5% (Industry: 28%)
Review Rating: 4.3/5 (298 reviews)
| Month | Revenue | Operating Costs | EBITDA | Net Profit | Margin |
|---|---|---|---|---|---|
| Dec 2024 | £198,456 | £164,234 | £34,222 | £28,445 | 14.3% |
| Nov 2024 | £195,234 | £162,456 | £32,778 | £26,890 | 13.8% |
| Oct 2024 | £192,567 | £159,234 | £33,333 | £27,234 | 14.1% |
| Sep 2024 | £189,456 | £156,789 | £32,667 | £26,789 | 14.1% |
Agency nursing staff
Food & catering
Agency care assistants
Lloyds Bank Commercial
+12.3%
Year-on-year increase
£2.8M
2029 revenue forecast
£5.2M
Total assets including property
| Role | Count | % of Staff | Avg Age | Avg Tenure |
|---|---|---|---|---|
| Management | 3 | 4.5% | 47 | 6.2 yrs |
| Registered Nurses | 12 | 17.9% | 34 | 4.1 yrs |
| Senior Care Workers | 8 | 11.9% | 41 | 5.3 yrs |
| Care Assistants | 28 | 41.8% | 38 | 2.8 yrs |
| Kitchen Staff | 6 | 9.0% | 45 | 3.9 yrs |
| Housekeeping | 5 | 7.5% | 42 | 4.2 yrs |
| Maintenance | 2 | 3.0% | 51 | 7.1 yrs |
| Administration | 3 | 4.5% | 39 | 3.6 yrs |
Registered Nurse
6 years at Meadowbrook
Specialist in dementia care. Loves gardening with residents.
Care Assistant
3 years at Meadowbrook
NVQ Level 3. Passionate about music therapy.
Head Chef
4 years at Meadowbrook
Award-winning chef. Introduced seasonal menus.
18.5%
Industry average: 28.4%
8.7/10
"I feel valued and supported by my team."
| Metric | Meadowbrook | Industry Benchmark | Performance |
|---|---|---|---|
| Resident Satisfaction | 4.5/5 | 3.9/5 | +15% above |
| Family Satisfaction | 4.3/5 | 3.7/5 | +16% above |
| GP Satisfaction | 4.6/5 | 4.0/5 | +15% above |
| Medication Accuracy | 99.7% | 97.2% | +2.5% above |
| Falls Prevention | 85% effective | 72% effective | +18% above |
| Infection Control | 98% compliance | 94% compliance | +4% above |
| Staff Satisfaction | 4.2/5 | 3.6/5 | +17% above |
| Occupancy Rate | 93.3% | 87.2% | +7% above |
| Day | Morning | Afternoon |
|---|---|---|
| Monday | Garden Therapy | Art & Crafts |
| Tuesday | Music & Movement | Reminiscence Group |
| Wednesday | Baking Club | Gentle Exercise |
| Thursday | Pet Therapy | Film Afternoon |
| Friday | Intergenerational Visit | Live Music |
| Saturday | Coffee Morning | Board Games |
| Sunday | Religious Service | Family Visits |
"Mrs. A" (anonymized): Moved to Meadowbrook after a hip replacement. With daily physiotherapy and tailored activities, she regained mobility and confidence, now joining group walks and gardening sessions. Family feedback: "Mum is more active and happy than she has been in years. The team are wonderful."
Total Sessions
28,450
Unique Users
19,234
Page Views
89,567
Avg. Session Duration
4:23 min
Bounce Rate
32%
Conversion Rate
8.7%
Mobile Traffic: 67% of all visits
| Keyword | Position | Monthly Searches | Traffic | CTR |
|---|---|---|---|---|
| care homes Cheltenham | 3 | 890 | 267 | 30% |
| nursing homes Gloucestershire | 5 | 560 | 112 | 20% |
| dementia care Cheltenham | 2 | 340 | 136 | 40% |
| residential care near me | 7 | 1,200 | 144 | 12% |
| Meadowbrook care home | 1 | 120 | 96 | 80% |
| System | Provider | Last Update |
|---|---|---|
| Care Management | Person Centred Software | Oct 2024 |
| Family Communication App | Relatives Gateway | Nov 2024 |
| Staff Scheduling | Allocate Software | Sep 2024 |
| Financial Management | Sage 200 | Dec 2024 |
| HR System | BreatheHR | Aug 2024 |
| CCTV System | Hikvision | Jan 2024 |
| Nurse Call System | Tunstall Healthcare | Mar 2024 |
| WiFi Infrastructure | BT Business | Ongoing |
1,247 followers
456 followers
456 subscribers
"Exceptional care home. My grandmother has dementia and the specialized care she receives here is outstanding. The memory care unit is beautifully designed with calming colors and familiar objects that help reduce confusion. The family communication app is brilliant - we get daily photos and updates."
"As a local GP, I regularly visit patients at various care homes in the area. Meadowbrook consistently exceeds my expectations. The clinical standards are exceptional, medication management is meticulous with proper documentation, and the staff-to-resident ratios are impressive."
"Mum moved here after a fall and hip replacement. The physiotherapy support has been absolutely amazing - she's regained so much mobility that she's now more active than before her surgery! The equipment is modern and the therapists are highly skilled."
45,600 views • 2,340 likes
"This is the wholesome content we need! 😂❤️"
23,400 views • 1,890 likes
"Dorothy is my new hero! Get it girl! 💃"
18,900 views • 1,234 likes
"Their music knowledge is incredible! 🎵"
| Year | Initiative | Status |
|---|---|---|
| 2024 | LED lighting upgrade | Completed |
| 2023 | Solar panel installation | Completed |
| 2023 | Food waste composting | Ongoing |
| 2022 | Green cleaning products | Implemented |
| Partner | Type | Summary |
|---|---|---|
| Cheltenham General Hospital | Healthcare | Preferred care partner for step-down and rehabilitation placements |
| University of Gloucestershire | Education | Student nurse and social work placements |
| Local Primary Schools | Intergenerational | Reading and arts programs with residents |
| Cheltenham Borough Council | Civic | Participation in community events and forums |
| Year | Event | Outcome |
|---|---|---|
| 2024 | Intergenerational Garden Project | Residents and local schoolchildren created a sensory garden |
| 2024 | Volunteer Befriending Scheme | 15 regular volunteers supporting residents |
| 2023 | Community Open Day | Over 120 visitors, local press coverage |
| 2023 | Christmas Choir Visit | Joint carol concert with local schools |
Comprehensive intelligence package with detailed appendices
Audited accounts, cash flow projections, capital expenditure analysis
12 pages50+ Facebook comments, 30+ Google reviews, TikTok, YouTube analytics, platform analysis
34 pagesCQC reports, local authority contracts, compliance certificates
8 pagesOrg charts, qualification records, retention analysis
15 pagesLand registry, planning permissions, compliance certificates
9 pagesCompetitor analysis, demographic studies, growth opportunities
11 pagesInformation compiled from 47 different platforms and databases
"Mum looks so happy in these photos! Thank you for making Christmas special ❤️"